Calamawy Stars in Sharjah-Shot Campaign for Paris Fashion Label

The campaign was shot in Sharjah, UAE, and features Calamawy showcasing designs by the Paris-based label, renowned for drawing inspiration from architecture and modern art. Filmed inside Zaha Hadid Architects’ BEEAH Headquarters, the visuals show Calamawy wearing signature pieces from the Blast and Serti Sur Vide collections, alongside selections from the brand’s classic lines.