Saudi Designers Take Center Stage at Galeries Lafayette Paris Pop-Up

DUBAI: Saudi fashion is stepping into the global spotlight as the Saudi 100 Brands initiative partners with Galeries Lafayette Paris Haussmann for a three-week pop-up showcasing designers from the Kingdom. Running until Feb. 16, the pop-up presents a curated selection of Saudi labels, offering Parisian audiences a glimpse into Saudi Arabia’s fast-evolving fashion scene. The showcase features womenswear brands Leem and Aleena alongside unisex labels SADF and The Coded Mail. Leem is known for modern, elegant pieces tailored for the fashion-conscious woman, while Aleena offers premium day and evening wear with a contemporary edge. SADF draws on Saudi cultural heritage, blending traditional inspiration with premium Italian fabrics, while The Coded Mail merges streetwear with art-driven design. Describing the significance of the event, Mohamed Almajed, founder of The Coded Mail, said the pop-up marks an important step in expanding the brand’s global presence. “It’s about connection, dialogue, and seeing how our pieces live in a different city,” he said. The Paris showcase underscores Saudi Arabia’s growing influence in international fashion and its designers’ increasing presence on the world stage.